For introductory business courses.
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Focus on the practical skills and important developments in business.
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Table of Contents
Part 1 Introducing The Contemporary Business World
01 Understanding The Canadian Business System
02 The Environment Of Business
03 Conducting Business Ethically And Responsibly
04 Entrepreneurship, Small Business, And New Venture Creation
05 The Global Context Of Business
Part 2 The Business Of Managing
06 Managing The Business Enterprise
07 Organizing The Business Enterprise
08 Managing Human Resources And Labour Relations
09 Motivating, Satisfying, And Leading Employees
Part 3 Managing Operations And Information
10 Operations Management, Productivity, And Quality
11 Understanding Accounting
Part 4 Principles Of Marketing
12 Understanding Marketing Principles And Developing Products
13 Pricing, Promoting, And Distributing Products
Part 5 Managing Financial Issues
14 Money And Banking
15 Financial Decisions And Risk Management
Appendix A–A Brief History of Canadian Business in Canada– summarizes the high points of the development of business in Canada during the past 300 years.
Appendix B–Business Law–includes key topics such as contracts, the concept of agency, warranties, copyrights and trademarks, and bankruptcy.
Appendix C–Using Technology to Manage Information in the Internet and Social Media Era–focuses on the impact that IT has had on the business world, the IT resources businesses have at their disposal, the threats that information technology poses for businesses, and the ways in which businesses protect themselves from these threats. There is also an important section on the role of social media platforms in the modern business world.
Appendix D–Managing Your Personal Finances: A Synopsis– presents a down-to-earth, hands-on approach that will help students manage their personal finances. Included in the supplement is a worksheet for determining personal net worth, insightful examples demonstrating the time value of money, a method for determining how much money to invest now in order to build a future nest egg of a certain size, suggestions on how to manage credit card debt, guidelines for purchasing a house, and a personalized worksheet for setting financial goals.
Appendix E–Insurance as Risk Management–provides information on insurable vs. uninsurable risks, the different types of insurance products that are available, and special forms of business insurance.