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Test Bank For Business in Action , 9th Edition By L. Bovee

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Test Bank For Business in Action , 9th Edition By Courtland L. Bovee,John V. Thill,ISBN-13:9780135198131

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Test Bank For Business in Action , 9th Edition By L. Bovee

Test Bank For Business in Action , 9th Edition By Courtland L. Bovee,John V. Thill,ISBN-13:9780135198131

Overview

Description

For introductory courses in business.

This ISBN is for the MyLab access card. Pearson eText is included.

A concise and comprehensive introduction to business

Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So students can focus on what’s important — developing the skills today’s business leaders are looking for.

Reach every student with MyLab Intro to Business

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. For example, Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges. Learn more about MyLab Intro to Business.

Plus, give students anytime, anywhere access with Pearson eText
Pearson eText
 is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place — even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class.

Table of Contents

PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS

1. Developing a Business Mindset

2. Economics, Money, and Banking

3. The Global Marketplace

4. Business Ethics and Corporate Social Responsibility

PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP

5. Forms of Ownership

6. Entrepreneurship and Small-Business Ownership

PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS

7. Management Roles, Functions, and Skills

8. Organization and Teamwork

9. Production Systems

PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES

10. Employee Motivation

11. Human Resources Management

PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT

12. The Art and Science of Marketing

13. Product Management and Pricing Strategies

14. Customer Communication and Product Distribution

PART 6: MANAGING MONEY: ACCOUNTING AND FINANCIAL RESOURCES

15. Financial Information and Accounting Concepts

16. Financial Management and Financial Markets