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Solution Manual For Marketing: An Introduction, Updated 6th Canadian Edition By Armstrong

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Solution Manual For Marketing: An Introduction, Updated 6th Canadian Edition By Gary Armstrong, Philip T. Kotler, Valerie Trifts,Lilly Anne Buchwitz,ISBN-10: 0134685296,ISBN-13: 9780134685298

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Solution Manual For Marketing: An Introduction, Updated 6th Canadian Edition By Armstrong

Solution Manual For Marketing: An Introduction, Updated 6th Canadian Edition By Gary Armstrong, Philip T. Kotler, Valerie Trifts,Lilly Anne Buchwitz,ISBN-10: 0134685296,ISBN-13: 9780134685298

About This Product

DESCRIPTION

For courses in Introductory Marketing in both 4-year and 2-year institutions.

Currency and relevancy are what engages today’s marketing students.  Armstrong 6ce is driven by these principles, and loaded with interactivity.  This new content model, rich with interactive widgets and assessments also features the benefits of Interactive Lesson Presentations; ensuring that Pearson meets the needs of all learners and instructors before, during and after class.

The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.
Comprehensive Case: Farmers Edge
Farmers Edge is a home-grown Canadian company that marries cutting-edge technology with traditional agronomy in pursuit of a simple goal: solving world hunger. Formed in Winnipeg in 2005 by Wade Barnes and Curtis MacKinnon, the firm grew gradually at first, fueled by their conviction that big data could be used to maximize crop performance. By 2015, Farmers Edge had become a global player, assisting production on over 4 million acres of fields, spread across five continents.
Personalize Learning with with MyMarketingLab
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Table of Contents

1. Marketing: Creating and Capturing Customer Value

2. Company and Marketing Strategy: Partnering to Build Customer Relationships

3. Sustainable Marketing Social Responsibility and Ethics

4. Analyzing the Marketing Environment

5. Managing Marketing Information to Gain Customer Insights

6. Understanding Consumer and Business Buyer Behaviour

7. Segmentation, Targeting, and Positioning

8. Developing and Managing Products and Services

9. Brand Strategy and Management

10. Pricing: Understanding and Capturing Customer Value

11. Marketing Channels

12. Retailing and Wholesaling NEW

13. Communicating Customer Value: Advertising and Public Relations

14. Personal Selling and Sales Promotion

15. Direct, Online, Social Media, and Mobile Marketing

16. The Global Marketplace NEW

Appendix 1 – General Company Information: Farmers Edge

Appendix 2 – Abbreviated Sample Marketing Plan: Farmers Edge

Appendix 3 – Marketing By the Numbers