Description
Solution Manual For Marketing: An Introduction, Updated 6th Canadian Edition By Armstrong
Solution Manual For Marketing: An Introduction, Updated 6th Canadian Edition By Gary Armstrong, Philip T. Kotler, Valerie Trifts,Lilly Anne Buchwitz,ISBN-10: 0134685296,ISBN-13: 9780134685298
About This Product
DESCRIPTION
Currency and relevancy are what engages today’s marketing students. Armstrong 6ce is driven by these principles, and loaded with interactivity. This new content model, rich with interactive widgets and assessments also features the benefits of Interactive Lesson Presentations; ensuring that Pearson meets the needs of all learners and instructors before, during and after class.
Table of Contents
1. Marketing: Creating and Capturing Customer Value
2. Company and Marketing Strategy: Partnering to Build Customer Relationships
3. Sustainable Marketing Social Responsibility and Ethics
4. Analyzing the Marketing Environment
5. Managing Marketing Information to Gain Customer Insights
6. Understanding Consumer and Business Buyer Behaviour
7. Segmentation, Targeting, and Positioning
8. Developing and Managing Products and Services
9. Brand Strategy and Management
10. Pricing: Understanding and Capturing Customer Value
11. Marketing Channels
12. Retailing and Wholesaling NEW
13. Communicating Customer Value: Advertising and Public Relations
14. Personal Selling and Sales Promotion
15. Direct, Online, Social Media, and Mobile Marketing
16. The Global Marketplace NEW
Appendix 1 – General Company Information: Farmers Edge
Appendix 2 – Abbreviated Sample Marketing Plan: Farmers Edge
Appendix 3 – Marketing By the Numbers