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Solution Manual For The Practice of Public Relations , 14th Edition By P. Seitel

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Solution Manual For The Practice of Public Relations , 14th Edition By Fraser P. Seitel,ISBN-13:9780134895468

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Solution Manual For The Practice of Public Relations , 14th Edition By P. Seitel

Solution Manual For The Practice of Public Relations , 14th Edition By Fraser P. Seitel,ISBN-13:9780134895468

Overview

Description

For courses in public relations.

This ISBN is for the bound textbook, which students can rent through their bookstore.

Public relations coverage with an emphasis on ethics and contemporary, real-world applications

Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary PR work in the changing landscape of the 21st century. Seitel’s writing combines a real-life approach that marries his experience in the field with a light-hearted, energetic prose style. Now in its 14th Edition, the text has been thoroughly updated to include recent PR cases with an emphasis on diversity and ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

Table of Contents

PART I: EVOLUTION
1. Defining Public Relations
2. The History and Growth of Public Relations

PART II: PREPARATION/PROCESS
3. Communication
4. Public Opinion
5. Management
6. Ethics
7. The Law
8. Research

PART III: THE PUBLICS
9. Media
10. Social Media
11. Employee Relations
12. Government Relations

13. Diversity Relations
14. International Consumer Relations

PART IV: EXECUTION
15. Public Relations Writing
16. Integrated Marketing Communications
17. Crisis Management
18. Launching a Career

Appendix A: PRSA Code of Ethics: Preamble

Appendix B: PR Council Code of Ethics and Principles