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Test Bank (Downloadable Files) for CB, 8th Edition By J. Babin

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Test Bank (Downloadable Files) for CB, 8th Edition, Barry J. Babin, Eric Harris, ISBN-10: 1305577248, ISBN-13: 9781305577244

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Test Bank (Downloadable Files) for CB, 8th Edition By J. Babin

Test Bank (Downloadable Files) for CB, 8th Edition, Barry J. Babin, Eric Harris, ISBN-10: 1305577248, ISBN-13: 9781305577244

Table of Contents

Part I: Introduction.
1. What is CB and Why Should I Care?
2. Value and the Consumer Behavior Value Framework.
Part II: Internal Influences
3. Consumer Learning Starts Here: Perception.
4. Comprehension, Memory, and Cognitive Learning.
5. Motivation and Emotion: Driving Consumer Behavior.
6. Personality, Lifestyles, and Self-Concept.
7. Attitudes and Attitude Changes.
Part III: External Influences.
8. Group and Interpersonal Influence.
9. Consumer Culture.
10. Microcultures.
Part IV: Situations and Decision Making.
11.Consumers in Situations.
12. Decision Making I: Need Recognition and Search.
13. Decision Making II: Alternative Evaluation and Choice.
Part V: Consumption and Beyond.
14. Consumption to Satisfaction.
15. Beyond Consumer Relationships.
16. Consumer and Marketing Misbehavior.