Description
Test Bank (Downloadable Files) for Essentials of Entrepreneurship and Small Business Management, 8th Edition By M. Scarborough
Test Bank (Downloadable Files) for Essentials of Entrepreneurship and Small Business Management, 8th Edition, Norman M. Scarborough, Jeffrey R. Cornwall, ISBN-10: 0133849627, ISBN-13: 9780133849622
Table of Contents
Section I: The Challenge of Entrepreneurship
1. The Foundations of Entrepreneurship
2. Ethics and Social Responsibility: Doing the Right Thing
3. Inside the Entrepreneurial Mind: From Ideas to Reality
Section II: The Entrepreneurial Journey Begins
4. Conducting a Feasibility Analysis and Designing a Business Model
5. Crafting a Business Plan and Building a Solid Strategic Plan
6. Forms of Business Ownership and Buying an Existing Business
7. Franchising and the Entrepreneur
Section III: Launching the Business
8. Building a Powerful Bootstrap Marketing Plan
9. E-commerce and the Entrepreneur
10. Pricing and Credit Strategies
11. Creating a Successful Financial Plan
12. Managing Cash Flow
Section IV: Putting the Business Plan to Work: Sources of Funds
13. Sources of Financing: Equity and Debt
14. Choosing the Right Location and Layout
15. Global Aspects of Entrepreneurship
16. Building a New Venture Team and Planning the Next Generation
