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Test Bank (Downloadable Files) for Essentials of Entrepreneurship and Small Business Management, 8th Edition By M. Scarborough

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Test Bank (Downloadable Files) for Essentials of Entrepreneurship and Small Business Management, 8th Edition, Norman M. Scarborough, Jeffrey R. Cornwall, ISBN-10: 0133849627, ISBN-13: 9780133849622

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Test Bank (Downloadable Files) for Essentials of Entrepreneurship and Small Business Management, 8th Edition By M. Scarborough

Test Bank (Downloadable Files) for Essentials of Entrepreneurship and Small Business Management, 8th Edition, Norman M. Scarborough, Jeffrey R. Cornwall, ISBN-10: 0133849627, ISBN-13: 9780133849622

Table of Contents

Section I: The Challenge of Entrepreneurship

1. The Foundations of Entrepreneurship

2. Ethics and Social Responsibility: Doing the Right Thing

3. Inside the Entrepreneurial Mind: From Ideas to Reality

Section II: The Entrepreneurial Journey Begins

4. Conducting a Feasibility Analysis and Designing a Business Model

5. Crafting a Business Plan and Building a Solid Strategic Plan

6. Forms of Business Ownership and Buying an Existing Business

7. Franchising and the Entrepreneur

Section III: Launching the Business

8. Building a Powerful Bootstrap Marketing Plan

9. E-commerce and the Entrepreneur

10. Pricing and Credit Strategies

11. Creating a Successful Financial Plan

12. Managing Cash Flow

Section IV: Putting the Business Plan to Work: Sources of Funds

13. Sources of Financing: Equity and Debt

14. Choosing the Right Location and Layout

15. Global Aspects of Entrepreneurship

16. Building a New Venture Team and Planning the Next Generation