Description
Test Bank For Dynamics of Media Writing Adapt and Connect 2nd Edition By F. Filak
Test Bank For Dynamics of Media Writing Adapt and Connect 2nd Edition By Vincent F. Filak, ISBN: 9781506381466, ISBN: 9781544361970
Table Of Content
How to Define an Audience
Key Questions to Ask in Serving Your Readers
What Attracts an Audience?
What Audiences Need to Know and How to Make Them Care
The Big Three
Why Is Journalism Such a Picky Field?
Why Media Professionals Matter More Than Ever
Making Sure You Are Sure
Examining the Broader Issues
The Big Three
Why Do Grammar and Style Matter?
Sentence Structure
Sentence Length
Read Your Work Aloud
How to Keep Writing Tight and Right
The Big Three
The Killer “Be’s” of Writing
The Inverted Pyramid
Leads: The Prominence of Importance
Types of Leads
Problematic Leads and Potential Fixes
How to Order the Rest of Your Pyramid
The Big Three
Interview Preparation
Places to Dig
Getting the Interview
Interacting With Your Source
Interviewing via Email or Text
Interviewing for Multiple Media
The Questions
Interview Flow
Silence as an Ally
The Nonverbal Approach: How to Ask a Question Without Asking
The End of the Interview (Almost)
Follow-Up Interviews
The Big Three
Working on the Web
Blogging
Best Blogging Practices
Linking and Other Interactive Elements
Engaging Readers
The Big Three
What Is Social Media?
Why Is Social Media Valuable?
A Quick Look at Some Social Media Tools
Building a Social Media Audience
The Big Three
The First Amendment
Libel
Legal Defenses Against Libel
Copyright
How to Avoid Copyright Infringement
Ethics and the Media
Ethical Concerns
How to Work Through Ethical Dilemmas
Determining Your Own Approach to Ethics
The Big Three
Event Coverage
Preparing for the Event
How to Cover the Event
News Reporting Beyond the Event
Beats
Features
Profile Writing
Localizations
Obituaries
The Big Three
Nuances for Print Writing
Attributions
Expanding the Inverted Pyramid
The Beginning
The Middle
The End
The Big Three
Nuances for Broadcast Writing
Structure
Integrating Additional Elements
Types of Stories
Polishing Your Final Piece for Delivery
The Big Three
Defining PR
Types of PR Writing
Keys to PR
Why the Media Matters
The Big Three
Defining Advertising
The Creative Brief
Message Formation
Writing in Advertising
The Big Three
Brands and Branding
Campaigns Versus Brands
Useful Marketing Platforms and Tools
Copywriting for a Brand
Writing Creatively for Marketing
The Big Three
