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Test Bank For Entrepreneurship: Starting and Operating A Small Business , 5th Edition By Glackin

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Test Bank For Entrepreneurship: Starting and Operating A Small Business , 5th Edition By Caroline Glackin, Steve Mariotti,ISBN-13:9780135225240

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Test Bank For Entrepreneurship: Starting and Operating A Small Business , 5th Edition By Glackin

Test Bank For Entrepreneurship: Starting and Operating A Small Business , 5th Edition By Caroline Glackin, Steve Mariotti,ISBN-13:9780135225240

Overview

Description

For courses in entrepreneurship, small business management, and starting a business.

This ISBN is for the MyLab access card. Pearson eText is included.

A comprehensive, practical approach to starting a business

For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its 5th EditionEntrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a wide range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship helps students develop their business plans step by step, at the end of each chapter. This approach allows students to internalize different aspects of business ownership at a self-guided pace. The authors’ combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of the classroom.

Reach every student with MyLab Entrepreneurship

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. And with Mini Sims, student can apply course concepts and develop decision-making skills through real-world business challenges. Learn more about MyLab Entrepreneurship.

Plus, give students anytime, anywhere access with Pearson eText
Pearson eText
 is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place — even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class.

For instructors not using MyLab, Pearson eText can also be adopted on its own as the main course material. Learn more about Pearson eText or contact your Pearson rep for purchase options.

Table of Contents

UNIT 1: ENTREPRENEURIAL PATHWAYS

1. Entrepreneurs and Entrepreneurship

2. Pathways to Success: Processes and Instruments

3. Creating Business from Opportunity

UNIT 2: INTEGRATED MARKETING

4. Exploring Your Market

5. Developing the Marketing Mix and Plan

6. Smart Selling and Effective Customer Service

UNIT 3: SHOW ME THE MONEY: FINDING, SECURING, AND MANAGING IT

7. Understanding and Managing Start-Up, Fixed, and Variable Costs

8. Using Financial Statement to Guide a Business

9. Cash Flow and Taxes

10. Financing Strategy and Tactics

UNIT 4: OPERATING A SMALL BUSINESS EFFECTIVELY

11. Addressing Legal Issues and Managing Risk

12. Operating for Success

13. Management, Leadership, and Ethical Practices

UNIT 5: CASHING IN THE BRAND

14. Franchising, Licensing, and Harvesting: Cashing in Your Brand

Appendix 1: BizBuilder Business Plan

Appendix 2: Resources for Entrepreneurs

Appendix 3: Useful Formulas and Equations