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Test Bank For Entrepreneurship The Practice and Mindset By Neck

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Test Bank For Entrepreneurship The Practice and Mindset By Heidi M. Neck, Christopher P. Neck, Emma L. Murray, ISBN: 9781506377735, ISBN: 9781483383521, ISBN: 9781544306063, ISBN: 9781544320892

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Test Bank For Entrepreneurship The Practice and Mindset By Neck

Test Bank For Entrepreneurship The Practice and Mindset By Heidi M. Neck, Christopher P. Neck, Emma L. Murray, ISBN: 9781506377735, ISBN: 9781483383521, ISBN: 9781544306063, ISBN: 9781544320892

Winner of the 2018 Textbook & Academic Authors Association’s The Most Promising New Textbook Award

From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text.

Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward.  Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey.

Table Of Content

Preface
Acknowledgements
About the Authors
An Open Letter to All Students
PART I. INTRODUCING THE ENTREPRENEURIAL LIFESTYLE
CHAPTER 1. ENTREPRENEURSHIP: A GLOBAL SOCIAL MOVEMENT

Entrepreneurship Requires Action and Practice

Entrepreneurship May Be Different From What You Think

A Brief History of the Evolution of Entrepreneurship in the United States

Types Of Entrepreneurship

The World Is Participating in Entrepreneurship

How This Book Will Help You Practice Entrepreneurship

CHAPTER 2. PRACTICING ENTREPRENEURSHIP

Two Main Perspectives on Entrepreneurship

The Five Skills Most Important to The Practice of Entrepreneurship

Entrepreneurship Is More a Method than a Process

The Practice of Entrepreneurship: An Introduction

The Concept of Deliberate Practice

CHAPTER 3. DEVELOPING AN ENTREPRENEURIAL MINDSET

The Power of Mindset

What Is Mindset?

The Self-Leadership Habit

The Creativity Habit

The Improvisation Habit

The Mindset as the Pathway to Action

CHAPTER 4: SUPPORTING SOCIAL ENTREPRENEURSHIP

The Role of Social Entrepreneurship

Social Entrepreneurship and Wicked Problems

Types of Social Entrepreneurship

Capital Markets for Social Entrepreneurs

Social Entrepreneurs and Their Stakeholders

Differences Between Social Entrepreneurship And Corporate Social Responsibility

Social Entrepreneurship and Global Inclusion

PART II . CREATING AND FINDING OPPORTUNITIES
CHAPTER 5. GENERATING NEW IDEAS

The Entrepreneurial Mindset and Opportunity Recognition

Opportunities Start with Thousands of Ideas

Two Pathways to Opportunity Identification

Opportunities Through Active Search and Alertness

From Idea Generation to Opportunity Recognition

CHAPTER 6. USING DESIGN THINKING

What Is Design Thinking?

Design Thinking as a Human-Centered Process

Design Thinking Requires Empathy

The Design-Thinking Process: Inspiration, Ideation, Implementation

Pathways Toward Observation and Insights

Interviewing as a Useful Technique for Identify Needs

Variations of the Design-Thinking Process

CHAPTER 7. TESTING AND EXPERIMENTING IN MARKETS

What Are Experiments?

The Six Steps of Scientific Experimentation

Hypotheses and Customer Identification

Generating Data and the Rules of Experimentation

Types of Experiments

The Power of Storyboarding

PART III . EVALUATING AND ACTING ON OPPORTUNITIES
CHAPTER 8. BUILDING BUSINESS MODELS

What Is a Business Model?

The Four Parts of a Business Model

The Customer Value Proposition (CVP)

Different Types of CVPs and Customer Segments

The Business Model Canvas (BMC)

CHAPTER 9. PLANNING FOR ENTREPRENEURS

The Importance of Planning to Entrepreneurs

The Trim Framework

Plans Take Many Forms

The Business Plan Debate

Tips for Writing Business Plans

CHAPTER 10. CREATING REVENUE MODELS

What Is a Revenue Model?

Different Types of Revenue Models

Generating Revenue From “Free”

Revenue and Cost Drivers

Pricing Strategies

Calculating Prices

CHAPTER 11. LEARNING FROM FAILURE

Failure and Entrepreneurship

The Failure Spectrum

Fear of Failure

Learning From Failure

Getting Gritty: Building a Tolerance for Failure

PART IV. RESOURCING NEW OPPORTUNITIES
CHAPTER 12. BOOTSTRAPPING FOR RESOURCES

What Is Bootstrapping?

Bootstrapping Strategies

Crowdfunding Versus Crowdsourcing

Crowdfunding Startups and Entrepreneurships

The Four Contexts for Crowdfunding

The Advantages of Crowdfunding

A Quick Guide to Successful Crowdfunding

CHAPTER 13. FINANCING FOR STARTUPS

What Is Equity Financing?

The Basics Of Valuation

Angel Investors

Venture Capitalists (VCs)

Due Diligence

The Entrepreneur’s Dilemma

APPENDIX A. FINANCIAL STATEMENTS AND PROJECTIONS FOR STARTUPS

Financial Projections for Startups

Three Essential Financial Statements

Linkages between the Three Financial Statements

The Journey of Cash: The Cash Conversion Cycle

Building Pro Forma Financial Statements

Building Assumptions: Operating Policies and Other Key Assumptions

CHAPTER 14. DEVELOPING NETWORKS

The Power of Networks

The Value of Networks

Building Networks

Virtual Networking

Networking to Build the Founding Team

CHAPTER 15. NAVIGATING LEGAL AND IP ISSUES

Legal Considerations

Types of Legal Structures

Legal Mistakes Made by Startups

Intellectual Property (IP)

Global IP Theft

Common IP Traps

Hiring Employees

CHAPTER 16. MARKETING AND PITCHING YOUR IDEA

The Role of Marketing and Pitching in Entrepreneurship

The Basic Principles of Marketing

Entrepreneurial Marketing

Marketing Through Social Media

Marketing Yourself

The Art of Pitching

APPENDIX B. The Pitch Deck

Overview of the Pitch Deck

Pitch Deck Slides

The Question and Answer Period

Glossary
Notes
Name Index
Subject Index