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Test Bank For Excellence in Business Communication , 13th Edition By V. Thill

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Test Bank For Excellence in Business Communication , 13th Edition By John V. Thill, Courtland L. Bovee,ISBN-13:9780135202203

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Test Bank For Excellence in Business Communication , 13th Edition By V. Thill

Test Bank For Excellence in Business Communication , 13th Edition By John V. Thill, Courtland L. Bovee,ISBN-13:9780135202203

Overview

Description

For undergraduate courses in business communication.

This ISBN is for the MyLab access card. Pearson eText is included.

Develop business students’ professional communication skills

Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of intelligent communication technology. In this 13th Edition of Boveé and Thill’s Excellence in Business Communication, the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasize the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence in Business Communication is the premier text for honing and developing business students’ essential communication skills.

Reach every student with MyLab Business Communication

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.Learn more about MyLab Business Communication.

Plus, give students anytime, anywhere access with Pearson eText
Pearson eText
 is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place — even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class.

For instructors not using MyLab, Pearson eText can also be adopted on its own as the main course material. Learn more about Pearson eText or contact your Pearson rep for purchase options.

Table of Contents

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

1. Professional Communication in a Digital, Social, Mobile World

2. Interpersonal Communication Skills

3. Collaboration and Business Etiquette

4. Communication Challenges in a Diverse, Global Marketplace

PART 2: APPLYING THE THREE-STEP WRITING PROCESS

5. Planning Business Messages

6. Writing Business Messages

7. Completing Business Messages

PART 3: CRAFTING BRIEF BUSINESS MESSAGES

8. Crafting Messages for Digital Channels

9. Writing Routine and Positive Messages

10. Writing Negative Messages

11. Writing Persuasive Messages

PART 4: PREPARING REPORTS AND PRESENTATIONS

12. Planning Reports and Proposals

13. Writing and Completing Reports and Proposals

14. Developing and Delivering Business Presentations

PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS

15. Building Careers and Writing Résumés

16. Applying and Interviewing for Employment