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Test Bank For Impact: A Guide to Business Communication, 9th Edition, By Northey

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Test Bank For Impact: A Guide to Business Communication, 9th Edition By Margot Northey,Jana Seijts,ISBN-10: 0134676785, ISBN-13: 9780134676784

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Test Bank For Impact: A Guide to Business Communication, 9th Edition, By Northey

Test Bank For Impact: A Guide to Business Communication, 9th Edition By Margot Northey,Jana Seijts,ISBN-10: 0134676785, ISBN-13: 9780134676784

About This Product

DESCRIPTION

A concise, practical guide to writing effectively in the world of business.

Impact will help readers build confidence and competence to speak in public, create and give oral presentations, handle a job interview, or run a meeting. It offers advice on writing, including letters, memos, and reports and specific strategies for attacking common business-writing problems. Its practical approach covers tips for collaboration and teamwork and contains explanations and exercises to give its users better results.

This edition of Impact reflects students’ increased use of technology in their day-to-day lives and the expectation that they will transfer this experience to their jobs, whatever the area. It also reflects our increasingly multicultural workplace. Understanding the nuances of a message and the likely perceptions of the reader or listener is vital to success, whether in motivating fellow employees or in responding to customers. Communicating well means adapting to suit the context.

This title is also available with MyBCommLab™

This title is also available with MyBCommLab – an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Students, if interested in purchasing this title with MyBCommLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Table of Contents

 

Chapter 1       Thinking about Communication

Chapter 2       Strategies in Planning for Writing and Speaking

Chapter 3       Writing with Impact

Chapter 4       Routine and Good-News Correspondence

Chapter 5       Bad-News Correspondence

Chapter 6       Persuasive Writing

Chapter 7       Informal Reports

Chapter 8       Formal Reports and Proposals

Chapter 9       Social Media (NEW chapter)

Chapter 10     Presentations and Meetings (was Ch 9 in 8e)

Chapter 11     Job Search (was Ch 10 in 8e)