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Test Bank For Integrated Marketing Communications: Strategic Planning Perspectives, 5th Canadian Edition By J. Tuckwell

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Test Bank For Integrated Marketing Communications: Strategic Planning Perspectives, 5th Canadian Edition By Keith J. Tuckwell,ISBN-10: 0134594142,ISBN-13: 9780134594149

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Test Bank For Integrated Marketing Communications: Strategic Planning Perspectives, 5th Canadian Edition By J. Tuckwell

Test Bank For Integrated Marketing Communications: Strategic Planning Perspectives, 5th Canadian Edition By Keith J. Tuckwell,ISBN-10: 0134594142,ISBN-13: 9780134594149

About This Product

DESCRIPTION

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.

Table of Contents

Part I Understanding Integrated Marketing Communications

Chapter 1 Integrated Marketing Communications: An Overview

Chapter 2 Strategic Planning Principles

Chapter 3 Branding Strategy

Part II Planning for Integrated Media

Chapter 4 Advertising Planning: Creative

Chapter 5 Advertising Planning: Traditional Media

Chapter 6 Planning for Direct Response Communications

Chapter 7 Planning for Online and Interactive Communications

Part III Planning for Integrated Marketing

Chapter 8 Sales Promotion

Chapter 9 Public Relations

Chapter 10 Experiential Marketing, Events, and Sponsorships

Chapter 11 Personal Selling

Part IV Measuring Plan Performance

Chapter 12 Evaluating Marketing Communications Programs

Appendix 1 Media Buying Principles and Media Information Resources

Appendix 2 Integrated Marketing Communications Plan: Mr. Sub

 

 

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