Description
Test Bank For Music Business Handbook and Career Guide 12th Edition By Baskerville
Test Bank For Music Business Handbook and Career Guide 12th Edition By David Baskerville, Tim Baskerville, ISBN: 9781544341200
The Twelfth Edition of this powerhouse best-selling text maintains its tradition as the most comprehensive, up-to-date guide to the music industry in all of its diversity. Readers new to the music business and seasoned professionals alike will find David and Tim Baskerville’s handbook the go-to source, regardless of their specialty within the music field. Music Business Handbook and Career Guide is ideal for introductory courses such as Introduction to the Music Business, Music and Media, and other survey courses as well as more specialized courses such as the record industry, music careers, artist management, and more.
The fully updated Twelfth Edition includes a comprehensive discussion of the streaming revolution and its impact on all parts of the value chain, including composers, performing artists, publishers, and labels. The book also analyzes shifts in the competing platforms of consumption ranging from fast-shrinking physical formats and broadcasting to downloads and subscription services. This edition offers more vignettes than ever, illustrating how individuals in different industry roles advanced their careers, as well as how they’ve adjusted to the intertwining influences of technology, law, and culture.
Table Of Content
Music and Society: We’ve Got Music in Us
Adjusting to a Fast-Changing World
Historical Development
The Digital Future in Context
Help Wanted!
Getting through the Maze
Show Me the Money
Tools of the Trade: Everybody’s Gotta Learn Sometime
Background
Essential Provisions
Key Terms
Coverage
Exclusive Rights
Fair Use of Copyrighted Material
Copyright Ownership
Transfer or Assignment
Work Made for Hire
Musical Arrangements
Sound Recordings
Compulsory Mechanical License
Royalty Payments (Section 115[C])
Duration of Copyright
Formalities
Infringement, Remedy
Record Counterfeiting, Penalties
Determining Infringement
Changing Laws
Rights in Names and Trademarks
A Final Note on Law
The Market
Predictors of Success
The Craft
The Business of Writing
Income Sources
Publishing Options
Evaluating Publishers
The Songwriters Guild of America
Contract Reassignment or Default
Breaking In
Types of Publishers
Subpublishing
Administration
Contracts with Writers
Split Publishing, Copublishing
Sampling
Promotion, Advertising
Income Sources
Trade Associations and Rights Administration
Music Rights: An Overview
Performance Licensing for Compositions
Keeping Track of the Music
Comparing PROs
Regulation of PROs
Performance Licensing for Sound Recordings
Mechanical Licenses
Synchronization Licenses
Cable Television Licenses
Video Licenses
Audio Transcription Licenses
Special Use Permits
Jukebox Licenses
Dramatic Music Rights
Creative Commons
Agents
Managers
Attorneys
Professional Associations
Discovering Each Other
The Financial Relationship
Manager’s Commission
The Manager’s Role
Advancing the Career
Personal Management Agreements
American Federation of Musicians
SAG-AFTRA
American Guild of Musical Artists
American Guild of Variety Artists
Actors’ Equity Association
International Alliance of Theatrical Stage Employees
Other Unions and Guilds
Perspective
Major Labels
Independent Labels
Specialty Labels
Record Company Structure
Associations
SAG-AFTRA Agreements
AFM Agreements
Royalty Artist Contracts
Record Producers
Matching Producer to Artist
Production Deals
The Recording Studio: Operation and Selection
The Five Stages of Record Production
Getting Started in the Business
Professional Associations
The Daunting Challenge
The Marketing Plan
Digital Distribution and Marketing
Physical Product Promotion and Distribution
Physical Distribution
International Marketing
Reshaping the Landscape
Streaming Technology
A Crowded Marketplace: Audio and Video
Licensing Sound Recording Rights
Streaming Royalties
Economics of Streaming
Audience Targeting
Looking Downstream
Methodology
Research Topics
Data Sources
Concert Promotion
Getting Started
Booking the Artist
Making an Offer
The Art of the Deal
Contracts
Production Planning
Marketing
Publicity and Public Relations
Sponsorships
The Future of Live
Venue Contracts
Ticketing
Licensed Merchandise
Venue Trade Association
Perspective
Representative Organizations
Symphonic Music
Funding the Arts
Classical Artist Management
Administration
Types of Broadcast Radio Stations
Audience Identification and Market Research
Spectrum of Formats
How Commercials Radio Stations Work
Variety and Talk Shows
Music Specials/Events/Awards Shows
Theme Songs
Background Music and Foreground Spotlights
The Evolving TV Picture
MTV and the Rise of the Music Video
Music Video Economics and Distribution
DIY Avenues
Background
The Craft
Music Scoring for TV
Music SCoring for Video Games
Production Music Libraries
Hiring Practices
Influences on Style
Jobs
Music Uses
Budgets
Station Branding Logos
The Agency Role
Spot Production
Types of Musical Theater
Theater Associations
Production Components
Music Retailers
Sales Leaders
Promotion of Musical Products
A Changing Industry
Trade Associations
Opportunities for Employment
Foreground and Background Music
Business Music
Production Music Libraries
The Direct-to-Fan Era
Doing the Math
Making Money with “Free”
Tools of the Trade
Major Online Platforms: Now You see It, Now You Don’t
Conclusion
Getting the Process Started
Choosing a Name
Forms of Ownership
Permits and Legal Issues
Raising Funds
Marketing
Accounting and Finance
Keeping Track of the Money
Operations Management
Management
Where to From Here?
Creative Careers
Directing/Producing Careers
Performing Careers
Teaching Careers
Broadcasting/Film/Video Game Careers
Music-Related Careers
Entrepreneurs/Starting Your Own Business
Defining Goals
Climbing the Ladder
Finding Work
The International Scene
New Patterns around the World
Copyright Conventions
Multilateral Agreements
Bilateral Treaties
Intergovernmental Bodies and International Industry Organizations
