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Test Bank For The Basics of Media Writing A Strategic Approach By A. Kuehn

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Test Bank For The Basics of Media Writing A Strategic Approach By Scott A. Kuehn, Andrew Lingwall, ISBN: 9781506308104

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Test Bank For The Basics of Media Writing A Strategic Approach By A. Kuehn

Test Bank For The Basics of Media Writing A Strategic Approach By Scott A. Kuehn, Andrew Lingwall, ISBN: 9781506308104

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Table Of Content

PREFACE
ACKNOWLEDGMENTS
ABOUT THE AUTHORS
SECTION I: MEDIA WRITING FOUNDATIONS
CHAPTER 1: YOU AS A WRITER

Welcome to Media Writing!

Media Consumption and Production, All at Once

Media Responsibilities and Challenges

The Role of Skilled Writing

Understanding Yourself as a Writer

The Media Writer’s Self-Perception (MWSP) Scale

The Grammar, Spelling, Punctuation (GSP) Test

Summary

Key Terms

Discussion Questions

Chapter Exercises

Additional Resources

CHAPTER 2: MEDIA WRITING PROFESSIONS AND STRATEGIES

21st-Century Media: A Rapidly Changing Landscape

Overview of the Major Media Professions

Professional Media Writing Strategy

Using the FAJA Points in Your Writing

Summary

Key Terms

Discussion Questions

Chapter Exercises

Additional Resources

CHAPTER 3: MEDIA WRITING STYLE AND LANGUAGE CONVENTIONS

Style: Your Audiences Are Counting on It

Media Writing Style Conventions

The Connection Between Thinking and Writing

Style Guides

Selected Points of AP Style

Additional Language Rules

Grammar, Spelling, and Punctuation

Summary

Key Terms

Discussion Questions

Chapter Exercises

Additional Resources

SECTION II: NEWS SETTINGS
CHAPTER 4: REPORTING AND INTERVIEWING

Journalism: A Higher Calling

The First Amendment Guarantee

Professional News Writing Standards

The Converged Media Environment

Applying the Professional Strategy Triangle to Reporting

News Reporting

Interviewing

Summary

Key Terms

Discussion Questions

Chapter Exercises

Additional Resources

CHAPTER 5: HARD NEWS AND FEATURE WRITING

Versatility Is the Key

The Multiplatform Story

Writing the Hard News Story

Using Quotations

Writing the Feature Story

Summary

Key Terms

Discussion Questions

Chapter Exercises

Additional Resources

CHAPTER 6: ELECTRONIC NEWS WRITING: RADIO AND TELEVISION

The Electronic Media Professions

What Do Broadcast Journalists Do?

The Professional Strategy Triangle for Broadcast News

Actualities and Sound Bites: Sound on Tape

Television News Copy

Promotional and Housekeeping Copy

Summary

Key Terms

Discussion Questions

Chapter Exercises

Additional Resources

CHAPTER 7: COPYEDITING

Copy Editors: The Critical Link

Overview of the Copyediting Profession

Copyediting in News and Public Relations Settings

Copyediting in the Digital Environment

Copyediting Techniques

Summary

Key Terms

Discussion Questions

Chapter Exercises

Additional Resources

CHAPTER 8: MEDIA LAW AND ETHICS

Media Law and Ethics Work Together

The Fundamental Freedoms of the First Amendment

Libel: Damage to Reputation Through False Content

Privacy Law

Copyright and the Law of Intellectual Property

Access to Government Information and Government Meetings

Ethics in the Media

Special Considerations for Public Relations and Advertising

Other Approaches to Ethical Decision-Making

Summary

Key Terms

Discussion Questions

Chapter Exercises

Additional Resources

SECTION III: DIGITAL SETTINGS
CHAPTER 9: WRITING FOR SOCIAL MEDIA

It’s Both Personal and Professional

The Media Industry and Social Media

Planning Social Media Campaigns

Social Media Copywriting

Key Style Elements for Social Media Copy

Social Media Copywriting: Length Matters

Summary

Key Terms

Discussion Questions

Chapter Exercises

Additional Resources

CHAPTER 10: WEB COPYWRITING

The Omnipresent World Wide Web

Web Copywriting

Middle-Form Web Copy: Style

Long-Form Web Copy: Blogs

Summary

Key Terms

Discussion Questions

Chapter Exercises

Additional Resources

SECTION IV: PERSUASIVE SETTINGS
CHAPTER 11: BASIC PERSUASIVE WRITING

Persuasion: A Timeless Skill

Key Persuasion Theories

Persuasion, Ethics, and Professionalism

Using the FAJA Points for Persuasion

Example 1: Using Judgment for Public Relations Writing

Example 2: Using Action for Advertising Writing

Putting Persuasion Topic Points to Work

Moving Audiences to Action With Motive Appeals

Summary

Key Terms

Discussion Questions

Chapter Exercises

Additional Resources

CHAPTER 12: PUBLIC RELATIONS

Public Relations Is Everywhere

The Three Types of Media: Paid, Earned, and Owned

Uncontrolled and Controlled Media

Professional Media Writing Strategy

Public Relations Writing Tools

Summary

Key Terms

Discussion Questions

Chapter Exercises

Additional Resources

CHAPTER 13: ADVERTISING

Advertising: A Timeless Enterprise

The Advertising Profession

The Art and Science of Copywriting

Writing the Print Advertisement

Writing the Online Advertisement

Writing the Radio Commercial

Writing the Television Commercial

Summary

Key Terms

Discussion Questions

Chapter Exercises

Additional Resources

CHAPTER 14: BUSINESS COMMUNICATION

Business Communication: Anything but Boring!

The Corporate Communication Profession

Business Communication Flows Four Ways

Using the Professional Strategy Triangle for Business Communication

Summary

Key Terms

Discussion Questions

Chapter Exercises

Additional Resources

APPENDIX: MEDIA WRITER’S SELF-PERCEPTION SCALE
NOTES
INDEX