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Test Bank For THINK Marketing, 3rd Canadian Edition By J. Tuckwell

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Test Bank For THINK Marketing, 3rd Canadian Edition By Keith J. Tuckwell,Marina Jaffey,ISBN-10: 0134830423,ISBN-13: 9780134830421

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Test Bank For THINK Marketing, 3rd Canadian Edition By J. Tuckwell

Test Bank For THINK Marketing, 3rd Canadian Edition By Keith J. Tuckwell,Marina Jaffey,ISBN-10: 0134830423,ISBN-13: 9780134830421

About This Product

DESCRIPTION

THINK Marketing is the most up-to-date book on the subject! The third edition of THINK Marketing has been thoroughly revised to reflect the major trends and forces that affect marketing in this era of customer value and relationships.

Making learning and teaching marketing more effective, easier, and more enjoyable than ever, its  streamlined approach strikes a careful balance between depth of coverage and ease of learning.  And when combined with our online homework and personalized study tool, THINK Marketing ensures that you will come to class well prepared and leave class with a richer understanding of basic marketing concepts, strategies, and practices.

Personalize Learning with Pearson MyLab Marketing

MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Table of Contents

1 Contemporary Marketing

2 Marketing Environment

3 Strategic Marketing Planning

4 Marketing Intelligence

5 Consumer Buying Behaviour

6 Business-to-Business Marketing and Organizational Buying Behaviour

7 Segmentation and Targeting

8 Product Strategy

9 Product Management

10 Services and NFP Marketing

11 Price Strategy and Management

12 Distribution and Supply Chain Management

13 Retailing

14 IMC: Media Advertising, Social and Mobile

15 IMC: Sales Promotion, Public Relations, Experiential Marketing and Personal Selling

16 Global Marketing